VIETOPIA Rebranding
2021 | Branding, Graphic design, Illustration
About VIETOPIA
Vietopia is an entertainment city - career guidance for children. Vietopia is an indoor fun model where inspiration and dreams are nurtured through career incarnation activities for children aged 4 - 15.
01
Core values
The perfect choice for comprehensive development in terms of intelligence, physicality, and healthy entertainment for children.
03
Insight
-
Parents need comprehensive early development for children
-
It is necessary to have a safe and diverse entertainment playground that offers different values than regular playgrounds.
02
Target customer
-
Children from 4-15 aged.
-
Parents from 29-40 aged.
-
English language teaching center
04
Criteria
Reliable, caring, creative, and fun
THINGS SHOULD BE CONCERNED
A new concept that is easy to approach, concise, and informative will attract children and families to trust Vietopia.
An new art direction that is vibrant, clean, sophisticated, and consistent across all communication channels.
"DOORS OPEN NEW DREAMS"
-
An object leads to a new place full of exciting experiments.
-
The door is a symbol of safety, the top priority of Vietopia.
-
A star mentaphor for the dreams and hopes
-
The door of Vietopia opens will help shortening the road to children's dream
-
A symbol of letters V and A in "Vietopia"
Logo Vietopia consists of 2 parts: logo mark and logo type. These two parts are used together and cannot be separated.
There are 160 games in Vietopia divided into 6 industry groups: science, technology, culture and media, medical rescue, services, and cognitive production.
